Marketing

Follow the practices and dynamics of EDM marketing, experience vivid and wonderful marketing information,
keep up with the frontier and help you complete precise email marketing

MarketingInsightsHelp Center

• 
  Sender Reputation Cultivation

  The general process for an ISP to receive an email is:
  Step 1: Check the connection, if the IP domain name is in the blacklist, it may be rejected directly at this step;
  Step 2: Check the account, if the recipient ...

  Details
• 
  Tips to Avoid Email Marketing Going to Spam

  The last thing email marketers want is for their emails to go to spam, which makes marketing ineffective and fails to achieve even the most basic brand promotion purpose. Strategies to avoid going to spam ...

  Details
• 
  Email Marketing Mass Sending Techniques

  Nowadays, more and more enterprises are adopting email marketing methods. If used properly, marketers can immediately establish contact with thousands of potential and existing customers at a lower cost ...

  Details
• 
  What Are These Metrics Used For?

  In the process of executing email marketing, feedback analysis of marketing effectiveness is undoubtedly extremely important. What information do the various metrics in the report provide? 1. Email unsubscribe rate (UnsubscribeRate) ...

  Details
• 
  How to Improve Email Open Rate?

  If you have been doing email marketing for a long time, you must have a deep impression of the impact of rising or falling email open rates. If you are just starting email marketing, you need to know how to improve open rates ...

  Details
• 
  What Subject Lines Are More Attractive?

  Whether conducting email marketing for domestic or foreign users, the subject line of email marketing is quite important for open rates. For enterprises that often carry out EDM marketing, it is particularly important to pay attention to subject line optimization ...

  Details
• 
  Email Marketing Content Format Optimization Recommendations

  Generally speaking, the format of email marketing text includes text style or mixed text and image style. Enterprises can choose the rich graphic style for email marketing. Enterprise marketers can use ...

  Details
• 
  User Lifecycle Extension Measures

  Whether it is developing new customers or maintaining old customers, EDM email marketing is a very effective and reliable way of customer communication. Users follow certain lifecycle patterns with companies or brands. At the right time ...

  Details
• 
  Surprises Beyond the Inbox

  Are delivery rate, open rate, and click-through rate the only dimensions to measure the value of email marketing? Is an email that is not clicked really worthless? As a marketer, indulging in ...

  Details
• 
  Self-Improvement Guide for Excellent Email Marketers

  The success of email marketing campaigns is closely related to the personal knowledge and skills of email marketers. Throughout the planning and execution of email marketing campaigns, email marketers need to master some basic and necessary skills ...

  Details